- Insight Data -

Letter to the editor: Housebuilding is BACK, is your business missing out?


Jade Greenhow, General Manager

Dear Ian,

Whilst it’s long been said that the UK housebuilding industry is on its knees, we are once again beginning to see an increase of new houses being built. Yes, it may not yet be enough to meet the incredible demand for houses, but new developments are appearing all over the UK. In fact, in 2017 UK construction companies experienced their best year in a decade as builders registered plans to start over 160,000 new homes – an increase of 6% on the year before.

It appears that positive effect has continued in the first half of 2018, thanks in-part to the beginning of the Government’s five-year plan to inject £44 billion into housebuilding to meet their budget pledge of building 300,000 new homes every year by the mid-2020s. What does this all mean? It means there’s once again sizeable demand for building products from the housebuilding industry and for supply and installation partners who can service these new developments.

In the past few months alone, we’ve reported on a number of new developments. Firstly, there were the projects named in the Government’s statement which included 200 homes in Devon and 300 homes in Lancashire – two of many council-owned sites now available through £45M of funding into local infrastructure. Next was the former Transport for London tunnelling site in East London, providing 1,500 homes in the capital with 40% earmarked as affordable. And finally, we broke the story of the Top Gear test track in Surrey being converted into a mini-town of 1,800 homes.

Not only is this great progress, this is a great opportunity for businesses within the fenestration industry – if they are proactive and effectively market themselves along with their products and services. Without question, now is the time to be investing in marketing and communicating with housebuilders, main contractors and even architects if businesses want to be involved in these lucrative, high-profile developments.

As one of the largest providers of prospect data and market intelligence for the glazing and construction industries, we work closely with fabricators, installers and product manufacturers developing high-impact email marketing and direct mail campaigns targeted to these sectors. Whether a business is looking to target main contractors, housebuilders or local builders in their area or nationwide, or even communicate with architects earlier in the specification process, we are able to provide the contact details and business information to do so.

Yours sincerely,

Jade Greenhow,
General Manager, Insight Data


News title: -    Letter to the editor: Housebuilding is BACK, is your business missing out?
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Company Overview For

Insight Data

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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