Liniar appoints International Sales Director


Robert Thiroff is set to develop global sales for Liniar

Leading PVCu systems house Liniar has today announced the appointment of Robert Thiroff to the new post of International Sales Director.

The Liniar range has grown substantially within the UK and Ireland since its launch in 2008 – and the next step in its growth strategy is to develop the Liniar and Alumina brands internationally, utilising the strengths and contacts of parent company Quanex.

Robert is ideally placed to help take these innovative brands forward worldwide. He has a wealth of experience and a background within the construction industry; of which 25 years have been within PVCu window and door extrusion.

Spending the last 9 years with the profine International Group (Kommerling), Robert held roles as Chief Sales Officer Worldwide, Regional Director and Managing Director UK/IRE. Prior to that, he spent 16 years at Plastmo profiles.

Robert says: “I have the utmost respect and admiration for Roger Hartshorn, and have followed his many achievements within our industry over many years. I have seen the Liniar brand develop from its inception into the leading PVCu window and door profile in the UK – and having worked with Roger and the HL Plastics team in recent years, I believe the company ethos fits perfectly with my own vision and values.

“With the support of the vastly experienced Liniar team, I am excited to explore the development of our brands into new countries, together with the opportunities this brings for existing Liniar fabricators. I see many positives for the group and our innovative product range, especially with the realisation of Brexit and the export opportunities our currency brings.”

Group CEO Roger Hartshorn commented: “I’m delighted Robert is joining the Liniar team – his experience in the global fenestration market will enable us to develop new overseas relationships and mark the next stage in Liniar’s evolution.”


Company Overview For:

HL Plastics

The Liniar brand is manufactured in the UK by HL Plastics Ltd and has grown to become one of the UK's most innovative ranges of PVCu extrusions. Group Managing Director Roger Hartshorn has been highly influential in the industry for many years having founded Eurocell and grown it to become one of the leading window systems companies. He assembled a team of highly experienced specialists at Liniar to develop and supply an innovative window system that makes life easier for fabricators.

Liniar's mission is to be recognised as a leading force for quality and excellence in product development – fusing industry experience with innovation, sustainability and loyalty. Starting with a blank sheet of paper, with a proven understanding of the problems fabricators face, the Liniar team has designed out problems that add to the cost or difficulty of fabricating, selling or installing PVCu windows. The result is a window system for the challenges of today, where the means to help fabricators compete more effectively are designed into the system itself.

HL Plastics also designs and manufactures a wide variety of other PVCu products - innovative decking, verandah systems, fencing systems, picket fencing and plastic piling for industrial, landscaping and home and garden use all form part of the Liniar range, with each Liniar product utilising advanced extrusion and moulding technologies supported by a range of secondary processes for specialist finishes.


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