Virtuoso Doors

Virtuoso Doors brings 50 new customers on board



Tony Craggs, managing director

Virtuoso Doors is looking towards another successful year as it announces that it has welcomed 50 new customers to the business in the first two months of the year alone, with many installers now benefiting from its enviable support package. After achieving growth of more than 35% last year, the north east-based manufacturer has also revealed that it is set for more double-digit growth this year.

Virtuoso has seen growth across both the domestic and commercial sectors with a number of commercial installation firms reporting an upturn in business. The new build sector, where demand has risen to tackle the national housing shortage, has seen particularly rapid expansion.

Tony Craggs, managing director at Virtuoso Doors, says: “We’re absolutely delighted to welcome so many new customers on board at a time when several manufacturers are reporting relatively flat trading conditions. In a challenging and fiercely competitive market, we’re really proud to have achieved these impressive results and we’re looking forward to sharing a great year ahead with even more new customers.”

The news follows a significant recent investment into new machinery, people and processes at Virtuoso and the introduction of a second shift at the firm’s 80,000-square foot site in Birtley.

“The rationale behind our future strategy and investment programme is simple,” adds Tony “We invest in our equipment and resources to prepare us for growth, whilst also maintaining the superior standards of quality and service that our customers expect. Our promise to them is to deliver outstanding quality products on time and in full and to back this with an unrivalled support package that will help them maximise efficiency and achieve profitable growth.”

Virtuoso’s industry-leading support package includes a wealth of marketing resources, from personalised sales brochures, advertising and digital marketing support, to direct mail, retail leaflets and showroom display graphics. Virtuoso also offers its user-friendly door designer software, Gateway, to customers free of charge. Compatible with PCs, tablets and mobiles, the software enables users to design, quote and order composite doors 24 hours a day.

One business that’s reaping the rewards of the support package from Virtuoso Doors is commercial installer The Window Company (Contracts). The Chelmsford-based firm became a Virtuoso customer after being impressed with the quality of Virtuoso’s composite doors and now installs around 1.000 of them a year.

David Thornton, chairman of The Window Company (Contracts), says: “Demand for composite doors is rising in the commercial sector, so it’s important for us to have a long-term partnership with a supplier that can keep pace and not let us down.

“The quality of Virtuoso’s doors is consistently high and the focus on service and support meets our exacting requirements. Lead times are good and we know that orders will arrive on time, which is vital when you’re operating in the demanding commercial arena.

“We do choose our partners carefully and we only work with suppliers that we have a great deal of confidence in. The whole team at Virtuoso shares a passion for quality and service we have a superb working relationship with them. And on the rare occasion that issues arise, they are always handled quickly and efficiently.”

The Window Company (Contracts) supplies both PVC-u and aluminium frames to many of the south east’s largest contractors, social housing providers, local authorities, schools, private developers and homeowners. As well as buying composite doors from Virtuoso Doors, the company also sources PVC-u from Polyframe.

Virtuoso Doors is part of Customade Group, which operates nationwide and employs 1100 people in multiple manufacturing sites across the UK. The group also includes REAL Aluminium (aluminium), (Polyframe (PVC-u), Atlas Glazed Roof Solutions (glazed roofs), Hourglass Seal (sealed glass units), Stevenswood Trade Centre (trade counters) and Fineline Aluminium (specialist glazing).




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