Masterframe Windows

Masterframe changes course with three new websites

Masterframe, the sash window specialist has launched the first of three new websites, bringing their online image right up to date with a crisp and clean lead generation site with user friendly navigation.

The new retail facing website at signals a change in strategy for the company, with all their product offerings brought together under the well-established Masterframe brand.

Carol Slade Managing Director says “We have engaged the services of experts to create a user friendly, lead generation site that promotes all our products, whilst primarily showcasing our Bygone Collection to retail customers. Bygone sash windows are only available through a network of Master Installers that have been handpicked for their expertise and customer service ethic and they are promoted throughout the new site with a bold new logo. Key trade customers are also featured on the site.

Carol continues “Consumers can now see all of their sash window options through one ‘shop window’ and choose from the popular Classic Collection or the most exclusive Bygone Collection. To make this a popular digital destination we are planning a significant marketing campaign to drive them to the site.

To inspire customers and to enhance their user experience, we have also invested in a number of virtual showroom videos. These have been added to the individual Master Installer pages with our own showrooms also featuring on the site. The videos have all got added hot spots that explain finer details of our quality products that often go unnoticed.”

The new site also features dedicated new sections for Masterframe’s exclusive offerings such as the London Sash & Frame design and Timberweld®, the patented method of creating perfectly sealed wood effect corners. The new Pricemaster Window Configurator featured on the site allows customers to design and request a quick quotation from their nearest Master Installer.

Now that the first site is live, Masterframe have no intention of slowing down their marketing activity and will soon launch a trade focussed website. This site will be designed as a helpful tool and information hub for trade customers, architects, specifiers and commercial customers. Full details of the Classic Collection will be included along with specifications, visuals, useful resources, new video content and other more technical information.

The third site, the last to launch will be an educational site brimming with information on sash windows and other interesting topics. Carol Slade sums up the purpose of the site by saying “The site will be our chance to give back to the greater market by sharing our experience and expertise on sash windows and we will also invite other experts, in related industries to share their vision and knowledge. We expect the site to build over time as we add more and more relevant content”

If you are interested in joining the Bygone Network and becoming a Master Installer, please contact below

Masterframe Windows

Masterframe Windows Limited and The Bygone Collection

Company Overview for: Masterframe Windows Founded in 1988, Masterframe Windows Ltd has specialised in the design and manufacture of high quality PVC-U sliding sashes since 1991, selling to trade and retail installers. Masterframe created the Bygone Preferred Installer (BPI) network in 1999, to exclusively sell the high specification Bygone Collection Window to homeowners. BPIs get marketing support through training, seminars and conferences and the Bygone Collection website.

Masterframe was the first UK window company to announce an energy efficient ‘C’ rated window from The British Fenestration Ratings Council (BFRC), and the first to achieve British Board of Agreement (BBA) ‘system status’, which tests the whole window for a 20 year life expectancy, not just the profile. The company recently won two G 05 Awards, one for Energy Efficiency Initiative of the Year and the other for Customer Care. It was also shortlisted for Fabricator of the Year. Masterframe is also 2005 Regional Finalist of the Orange National Business Award 2005 for Customer Focus.

News title: -    Masterframe changes course with three new websites
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