With the introduction of VEKA’s new Variations range of foiled colours, the industry’s attention has once more turned to colour. But Modplan customer Cherwell Windows is one step ahead and is already seeing the benefits of colour, so much so that sales of coloured products are up around 15% year on year.
Ryan Breslin, Managing Director of Cherwell Windows, says, “There’s a big interest in subtle and sophisticated colours. Cream is a popular choice for retailers, and we’ve just completed a conservatory in cream foil. French Grey is attracting a lot of interest too and we’ve installed a French Grey conservatory in our showroom to capitalise on that.”
For Ryan, colour is what is making the difference for many of his customers. “We are based in an affluent area of the country and many of our customers are looking for something that little bit different. Colour gives them exactly what they’re looking for and adds a sophisticated edge to their investment.”
Cherwell Windows has been with Modplan for the past three years and uses the company’s FS 70mm system. Ryan says, “We have an excellent relationship with Modplan. We buy foiled and spray finished products from them and the quality is always excellent. Their customer support and marketing assistance are great too. One of the most exciting things about the launch of the VEKA Variations is that some colours will be available from stock, which will certainly help us close sales.”
Earlier this year, Modplan expanded its headquarters in Gwent to allow it to increase production capacity without compromising on lead times. As part of the expansion it was able to open a larger spray facility to meet growing demand from customers such as Cherwell, a demand that’s also reflected in the introduction of the VEKA Variations range. As Ryan says, one of the key selling points of the Variations range is the reduced lead times and Modplan expects to see colour taking off as a result. And with companies like Cherwell already reporting substantial year-on-year increases on colour profile sales, is now the time to say that colour has finally arrived in the mainstream?