Southern Ireland’s Senator Windows has ‘come of age’ in 2006, launching ‘Senergy’, a new branded double glazed unit at its National Sales Conference, to coincide with its 21st birthday.
With sales up by 20% year on year, Senator’s production has risen accordingly and 90% of the PVC products now use double glazed units incorporating Edgetech’s Super Spacer®. “But we’re upgrading all our products,” explains Keith Ogilvie, Quality Manager of Senator Windows, “so all our ranges will have branded Senergy units with warm edge technology. We’ve also invested £800,000 in machinery to boost efficiency and also introduce more complex products. It’s helped extend our range, and satisfy increasing customer demand.
“Senergy window is the first BFRC rated window in Southern Ireland, and with our new brand and supporting marketing materials, we’re giving our customers even more of an edge. The reaction has been very positive.”
In 21 years of business, Senator has outlived its 10 year guarantee twice now, and seven of its original franchises have stayed with the company since the beginning.