While visitors basked in the sunshine, Pilkington Activ™ basked in success at a recent three-day open event at New Windows of Warminster. The company, which specializes in doors, windows and conservatories, called upon Pilkington to assist with the staging of the event. Pilkington rose to the occasion, providing displays, seminar speakers and technical demonstrations of the innovative Pilkington Activ™ self-cleaning glass.
“We brought along our now-famous Demonstration Box which shows the hydrophilic process of the Pilkington Activ™ product in action,” comments Roland Sarin of Pilkington. “The turnout was superb with a steady stream of visitors on Thursday and Friday and virtually a full house on Saturday.” This promotional service offered by Pilkington is part of a £2 million spring advertising strategy. So far, hundreds of installers and fabricators have taken advantage of this campaign, and it has proved so popular that a tenfold increase in sales of the Pilkington Activ™ product has been recorded.
“There is no doubt that the UK window and conservatory market is currently hard pressed,” continues Roland. “Customers want to see at first hand the value of the products and systems that they are buying and our promotional campaign allows them to see for themselves the benefits of installing Pilkington Activ™.”
Jackie Rideout, Managing Director of New Windows has already begun to reap the benefits of the open event and commented: “For the first time in 18 years of trading we ran a combined £10,000 prize competition and open-weekend to attract more enquires. As we had been promoting Pilkington Activ™ glass for a long time, we asked Pilkington for their assistance. What we got was far beyond all our expectations, with over 1000 entries to the competition and more than 300 visitors over the weekend. The display models and point-of-sale materials made the event entirely professional and at one point we could not have fitted one more customer into our showrooms. The professional assistance provided by Roland Sarin was especially welcome and he worked hard for us over the three-day event. The increase in our sales is phenomenal and Pilkington Activ™ is now a major part of our strategy. Pilkington made it all worth doing and certainly made it happen for us. The value of being assisted by a market leader like Pilkington cannot be quantified.”