Atlas promises to make 2018 the best year yet for its elite network of installers as it reports that a staggering 90% of quotes received for the Atlas Flat Rooflight convert to sales.
Production of the Atlas Flat Rooflight has reached an all-time high as installers are discovering the powerful selling potential and the high profit margins it delivers. And now, with an impressive conversion rate of 90%, more installers than ever are asking for the Atlas Flat Rooflight by name.
Gareth Thomas, sales director at Atlas Glazed Roof Solutions, explains: “This incredible result proves that our installers are flying the Atlas flag and winning some fantastic new business on the back of it. Homeowner demand for flat roof extensions is soaring and the market is hungry for modern glazed products that bring extra light into spaces. The Atlas Flat Rooflight is the perfect way to achieve this and its contemporary look and minimalistic design certainly turns heads, making it an easy sell for the installer.
“But that’s not the only reason for this whopping sales conversion rate – installers are proud to sell Atlas products and they’re inspired by just how quick and easy the Flat Rooflight is to fit. They’re also enticed by its competitive price, our fast five-day lead time on stock sizes and the comprehensive marketing support we provide, which helps them to clinch sales. There is nothing quite like Atlas and this product, just like the rest of the Atlas range, is an all-round winner!”
Atlas installer Vale Orangeries has installed several Atlas Flat Rooflights and was one of the first installers ever to win the coveted Atlas Installation of the Month award with an incredible contemporary Flat Rooflight installation. Owner Dean Edmonds says: “We only install Atlas products because they are the best glazed roofing products out there. The Atlas Flat Rooflight carries all the hallmarks of an Atlas product – slim sightlines and a sleek modern look – but it’s an all-round winner for us because of how easy it is to install, typically taking less than half the time it takes to install a lantern. The product is ready glazed and we simply drop it into the opening, which means we can complete projects quickly, whilst increasing our profits margins.
“People love the look of the Flat Rooflight and we’ve generated a lot of work in homes that wouldn’t suit a lantern but still demand a statement glazed roof. In our experience, it’s easy to convert enquiries; the majority of customers see the Atlas Flat Rooflight in our showroom and read through the supporting literature and they want it. Then they ask how long it will be and, given that the Atlas Flat Rooflight is very easy to quote and order and the lead times are short, we can usually shave time off for them. The Atlas Flat Rooflight has completed our range of glazed roof products and helped us to enhance our business.”
Atlas Flat Rooflight Showroom displays have been proven to help installers sell more rooflights. These displays, which are free to installers who buy five flat rooflights, are a key element of the comprehensive marketing support package from Atlas. Developed to equip installers with all the resources they need to create a professional appearance and successfully promote and sell to customers, the fully personalised marketing package includes brochures, digital marketing support, direct mail and advertising templates, retail leaflets and showroom display graphics.
The experienced marketing team at Atlas is also on hand to guide installers through their marketing and to develop a tailored programme to help them sell the complete range of Atlas products and achieve long term growth for their business.