Leading UK fabricator Conservatory Outlet Limited has launched a new suite of retail brochures, boasting unique artwork which is bespoke for each of its Network members.
The new collection maps out inspiration and guidance for homeowners to support their home improvement ideas, featuring the very latest extension styles and products represented through real-life photography which is exclusive to the Conservatory Outlet Network.
The range features three separate brochures, comprising of Living Spaces (Extensions, Conservatories & Orangeries), Windows and Feature Doors, and Front and Back Doors.
Karen Clough, Conservatory Outlet Marketing Manager, explains: “We’re absolutely delighted with the new brochures, which really reflect the individuality and local ethos of our Network members.
“Our marketing team spent considerable time researching the latest marketing concepts from the retail home improvement sector and conducting focus groups with our Network members to find out what they really wanted from their new point-of-sale materials. The result is something that has been truly shaped and moulded by our customers to support their journey with the home owner.”
Each Conservatory Outlet brochure will now be exclusively branded for each retail partner throughout, with numerous pages dedicated to reflecting the unique personality and offer of its customers. This includes images of their showrooms and staff, details of their flexible finance options, and the characteristics that make their company different.
Other features include a new industry-leading photography portfolio that mirrors up-to-date market trends, including energy efficient solid roof systems, skylights, aluminium and coloured frames. Reflecting a real sense of ‘lifestyle’ through a focus on interiors, many images feature real customers and their children and pets enjoying their recently completed installations.
Dedicated sections on energy efficiency, security and hardware have also been upgraded from the previous content to echo the expanding product range offered by Conservatory Outlet, with specific guidance on Secured by Design, British Standards and U-Values so customers are fully equipped with the knowledge to make informed purchases.
The brochures will be printed perfect-bound in landscape orientation with uncoated outers and inners, resulting in a modern and luxurious feel.
Karen continues: “We’re proud to be able to say that we’re offering marketing support to our retailers that is truly different from any other supplier. Having the flexibility of a strong in-house marketing team continues to be a massive string to our bow in supporting our retailers to grow and expand.”
Retail partner Richard Manser from 5 Star Windows and Conservatories adds: “We were thrilled to be asked to work closely with the CO marketing team to achieve a stunning set of brochures that really showcases the lifestyle extensions our business is known for. With the flexibility to add and change what we like to bring to life the character of our business, our brochures now sit perfectly along-side our website and showroom, completing the 5 Star feel! We’re are certain we’ll see a difference in sales conversions with this powerful new tool.”