- Edgetech (UK) Ltd -

Quality you can trust, set apart by the Edgetech name


Head of Marketing Charlotte Mercer

A wide-ranging research project commissioned by warm-edge experts Edgetech has seen the company refresh its commitment to customers with a new mission statement.

Edgetech enlisted branding specialists Orb to conduct a thorough analysis of its relationship with its customers, and perceptions of the company in the market more generally.

Over dozens of interviews with customers and staff, Orb sought to build up a picture of what stands Edgetech out from the crowd.

The results have informed Edgetech’s strategy for the years ahead.

“As businesses, we often think we know our customers – but often, we don’t know them quite as well as we think,” comments Head of Marketing Charlotte Mercer.

“For example, we assumed that the key reasons customers continued to work with Edgetech would be very product-centric – and respondents were certainly very complimentary about Super Spacer and our other offerings.”

“But actually, they were more focused on the standard of service they receive from us – the consistent product quality, the reliability, the technical support and so on. A comment that comes up more than once was the idea that we were ‘a safe pair of hands’.”

“I know a lot of businesses are sceptical of this kind of exercise – but for us, it’s been hugely beneficial. ”

“It’s provided us with a fantastic opportunity to stop, reflect, and decide how we want to position ourselves in the months and years ahead – and even given us a clearer focus on who we are, what we do, and what makes us special.”

“We’re leaders in the insulating glass spacer market, built on a legacy of customer trust and focused on building the future. We’re established, customer-driven, and innovative. And now we’ve got a new mission statement – we exist to create value by putting our customers first, delivering unrivalled performance, and doing the right thing.”

For more information on Edgetech’s range of spacers and to stay up-to-date with the latest developments from the company visit: www.edgetechig.co.uk



News title: -    Quality you can trust, set apart by the Edgetech name
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Edgetech (UK) Ltd

In 2014, Edgetech's 25th anniversary year, it added more products to its portfolio. Changing Edgetech from a single component manufacturer to a comprehensive component supplier for warm edge windows. For IGU manufacturers the award winning Super Spacer Alpha, the best performing spacer in the world, a rigid warm edge spacer TruPlas, high performance desiccant TruSieve, and a simulated divided lite system SDL. Edgetech has also brought new opportunities for installation companies with glass protection system TruShield and expanding foam installation edge tape TruFit..

Visit www.superspacer.com to learn more about the company’s products, services and global initiatives. Edgetech is part of Quanex Building Products Corporation (NYSE: NX) an industry-leading manufacturer of engineered components, products and systems serving North America and International window and door OEMs.

For further information visit the Company's website at www.quanex.com.

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