Polyframe – the UK’s only manufacturer of five leading PVCu profiles – has joined forces with leading household name Yale to implement the biggest hardware collaboration the industry has ever seen. The move unites Polyframe with a recognised, quality brand that homeowners know and trust.
As part of its strategy to supply the industry with the highest quality PVCu windows, doors and conservatories, Polyframe has strengthened its partnership with Yale – the UK’s best known security brand – and introduced Yale hardware across its entire range of products. The alliance means that installers and homeowners will now benefit from quality Yale hardware on any of the five window systems fabricated by Polyframe.
Each frame that Polyframe manufactures from one of four dedicated production sites in the UK now comes with Yale hardware. The widest in the industry, the Polyframe PVCu range is available in a choice of five market-leading profiles from REHAU, VEKA, Halo, Duraflex and Eurocell.
Nick Burton of Polyframe’s parent company Customade Group, said: “We’re very excited about this development, which marries the nation’s favourite security brand with the UK’s biggest range of PVCu fenestration products. Our mission is to continually improve our offering by driving the very highest standards of product quality and service and working with the right suppliers is fundamental to this.
“We’re delighted to seal our partnership with Yale – it means you’re never far from the combination of Polyframe and Yale. Yale is a trusted brand that’s recognised by 98% of consumers, and one that is associated with quality and security. Together Polyframe and Yale make a strong team, but there is more to come and we can’t wait to tell everyone about a very exciting industry advance at the FIT Show – it’s definitely not one to be missed!”
David Pridmore, key account manager at Yale, added: “We have a terrific working relationship with Polyframe and our formidable partnership will bring many benefits to installers who want to add real value to their PVCu offering. Polyframe has seen incredible growth over the last 12 months and we’re very proud to be supporting the business as it goes from strength to strength.”
Polyframe manufactures an extensive product range, which includes casement windows, French windows, vertical sliders, reversible windows, tilt and turn windows, French doors, sliding doors, bi-fold doors and conservatories. Polyframe windows are now fitted with Yale hinges, hinge guards, locks and keeps and Polyframe doors benefit from top quality Yale cylinders, cylinder guards and multi-point locks.
Polyframe is dedicated to helping all customers to make the most of their PVCu business. With multiple profiles from one supplier, unrivalled marketing support and dedicated account managers, installers can rapidly expand their product ranges and achieve sustainable growth.