- Freefoam Plastics -

New Freefoam video highlights 20 years of change in roofline


Commercial Director, Colin St John

Freefoam has released a video of its Commercial Director, Colin St John, explaining the big changes to the roofline market over the last 20 years, and their implications for the future.

Having spent the last eighteen years with Freefoam, Colin has been a key witness to how the building industry and the market for building products have changed, particularly in the wake of the 2008 financial crash and the turmoil that followed.

Colin explains: “Up to 2008, the market for building products followed a traditional, very structured model, with manufacturers making and selling products to stockists, and stockists then distributing products to the installer marketplace and homeowners. After the crash in 2008, several iconic brands were lost and the marketplace began to shift. As people adapted to the changing market, there was a movement to a vertically integrated supply chain, where manufacturers have their own distribution channels.”

But Freefoam took a different path, focusing instead on developing customer relationships and adapting its product range and service offering, rather than trying to change the market. The last decade has seen Freefoam continuing to adapt and revise its product range, packages and extending guarantees in response to customers’ feedback.

Colin continues: “Our main aim is to grow by helping our customers grow. At the end of the day we want customers who can be our partners in business, so that’s why we continue to grow the range, make the product more relevant to the current market, and give our guys the chance to win business. While I can understand why some manufacturers have pursued a vertically integrated supply chain, the control exerted over independent companies isn’t always positive when you’re trying to influence their purchasing decision making process.”



News title: -    New Freefoam video highlights 20 years of change in roofline
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Freefoam Plastics

Freefoam is a leading manufacturer of PVC-U and PVC-UE building products for roofline and rainwater applications including a wide range of fascias, soffits, rainwater systems, external cladding and interior decorative panelling. Freefoam’s PVC roof trim products offer house builders, local authorities, developers and installers a low-maintenance alternative to conventional timber fascia and soffit. In addition, Freefoam’s products are stylish, versatile and come in a large range of colours and designs to add style and definition to domestic and commercial buildings.

The Company was founded in Cork, Ireland in 1990 and co-ordinates manufacturing and sales for the Irish and Continental markets. Its subsidiary company in Northampton, Freefoam Plastics (U.K.) Ltd., manages the manufacturing, distribution and sales activities for the UK market. Freefoam supports the excellence and innovation of its products through its proficient and professional service, ensuring that it delivers what customers need, when they need it, and this includes service, advice and support.

Freefoam employs over 200 staff throughout Europe and considers its role within the community as vital to its success. To ensure minimal adverse effects on the local environment the manufacturing process is subjected to continual review. It operates to ISO 9001:2008 quality standards for continuous improvement across all operations, processes and procedures to ensure that its customers receive the highest level of quality and service.

In addition, Freefoam has been a leading advocate of lead-free environmentally friendly manufacturing of PVC roofline products for many years, thus enabling the Company to offer a 20 Year Extended Guarantee against discolouration on registered installations.

The Freefoam roof trim system is certified by both the British and Irish Agreement Boards (the BBA and IAB).

Freefoam is a leading manufacturer of PVC-U and PVC-UE building products for roofline and rainwater applications including a wide range of fascias, soffits, rainwater systems, external cladding and interior decorative panelling. Freefoam’s PVC roof trim products offer house builders, local authorities, developers and installers a low-maintenance alternative to conventional timber fascia and soffit. In addition, Freefoam’s products are stylish, versatile and come in a large range of colours and designs to add style and definition to domestic and commercial buildings.

The Company was founded in Cork, Ireland in 1990 and co-ordinates manufacturing and sales for the Irish and Continental markets. Its subsidiary company in Northampton, Freefoam Plastics (U.K.) Ltd., manages the manufacturing, distribution and sales activities for the UK market. Freefoam supports the excellence and innovation of its products through its proficient and professional service, ensuring that it delivers what customers need, when they need it, and this includes service, advice and support.

Freefoam employs over 200 staff throughout Europe and considers its role within the community as vital to its success. To ensure minimal adverse effects on the local environment the manufacturing process is subjected to continual review. It operates to ISO 9001:2008 quality standards for continuous improvement across all operations, processes and procedures to ensure that its customers receive the highest level of quality and service.

In addition, Freefoam has been a leading advocate of lead-free environmentally friendly manufacturing of PVC roofline products for many years, thus enabling the Company to offer a 20 Year Extended Guarantee against discolouration on registered installations.

The Freefoam roof trim system is certified by both the British and Irish Agreement Boards (the BBA and IAB).

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