- Deceuninck -

Dekko colour sales skyrocket with Deceuninck

Leading trade fabricator Dekko says demand for colour has skyrocketed, growing from 20% of sales to over 55% in the past 5-6 years.

According to Dekko, a shift in consumer preferences and spending habits is behind this trend, with homeowners choosing coloured windows and doors to enhance and add value to their homes. The Lancashire fabricator says its strength in colour comes from a strong partnership with Deceuninck which lets them supply colour on short, reliable lead times.

Dekko Sales Director Kurt Greatrex explains: “Other fabricators might offer a handful of colours, but they can’t match our 30 colourways from stock across a full suite of products including windows, flush doors, tilt and turn windows and patio doors. That’s why installers choose Dekko over other fabricators.

“Deceuninck’s support is critical. Their investment in warehousing, logistics and foiling lets us sell colour with confidence. Deceuninck holds £4.5m of foiled products in the warehouse so we know anything we order – from a single length of profile to a stillage – will be on our next delivery. Everything is foiled in-house so quality is always first-rate too.”

Looking ahead, Dekko is confident colour will continue to grow. Kurt continues: “That’s the great thing with colour, there are fashions and everyone’s taste is different. A few years ago Chartwell Green was one of our top sellers, now homeowners prefer Agate Grey and other heritage-style colours. These trends will change and continue to stimulate the market.”

Deceuninck Managing Director Rob McGlennon adds: “Dekko’s growth in colour has been phenomenal and it’s down to their fast, reliable lead times and outstanding service. We invested in colour to help our fabricators stand out and sell more and it’s worked! Like Dekko, most of our top fabricators are comfortably over 50% colour, which is well ahead of the industry average.”



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Deceuninck

Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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