At its recent sales conference in Wexford, Senator Windows revealed its new consumer proposition with the help of longstanding supplier Edgetech. As the leading retail company in Ireland, and the first in Ireland to achieve the much sought after ‘A’ rating, Senator is making the most of its lead. The company is taking its message to market with the launch of a high profile consumer campaign. The recent announcement of Senator’s ‘A’ and ‘B’ ratings follow the company’s triumph of getting the first ‘C’ rated window last year.
With over 100 delegates in attendance, Senator invited Edgetech to give a presentation because all its ratings have been achieved using Super Spacer®. Edgetech and Senator worked in partnership to offer practical advice on how to use Energy Saving Recommended windows to increase sales and make the most of the lead Senator has on the rest of the market.
“Window Energy Ratings were definitely top of the agenda for most of the speakers at our conference this year,” explains Kevin Richards, Group Managing Director of Senator Windows. “We were thrilled to achieve an ‘A’ rating in particular, but as far as I’m concerned energy ratings are essential. More and more consumers are asking for energy rated products and as the leading retail supplier in Ireland it’s our job to stay ahead of that demand and offer them the best. That’s why we’re giving all our dealers nationwide all the support they need with a new national radio campaign for our energy rated windows.
“Our customers expect a premium product from Senator, which is why all our energy rated windows use the very best components,” continues Kevin. “All our energy rated windows use our high specification Senergy units and they’ve all been Secured by Design accredited.”
Terrance Ruane, Sales Manager of Senator Dublin, could immediately see the benefit he would have over his competitors: “Window Energy Ratings are driving the market. Consumers are demanding energy rated products and more energy efficient homes – windows obviously play a big role in this. As a market leader, Senator has to set the standards for other companies to chase.”
Michael Cowman, Sales Manager of Senator Carlow adds: “The sales conference this year showed how we can really use energy rated windows to increase sales. It’s a fantastic way forward and with the massive media push on environmental issues, it’s important Senator, through its dealers, is pushing it too. Awareness is so high among consumers it’s vitally important as a company we’re seen to offer solutions.”
“We’ve all seen the number of windows that are energy rated fast increasing,” says Andy Jones, “but few companies are making the most of the advantage they have over the rest of the market. Senator can see the opportunity open to its dealers and we were delighted to be able to support them, not only from a technical perspective, but by offering practical advice on how to make the most of this fantastic sales opportunity.”