ESR windows using Super Spacer® are proving to be one of the most exciting sales tools ever available according to Paramount Windows. Barry Hurst, Commercial Director of Paramount Windows explains: “We have a lot of experience in the social housing sectors, and know what hot buttons to press when it comes to getting specifiers interested. Which is why we launched the Paramount Evolution Range, our branded top performance double and triple glazed ‘A’ rated energy efficient windows. This makes it easier for our clients to choose the best value product, and of course differentiates us from our competition.
“We have recently been in meetings with housing association and local authority specifiers discussing the benefits of WER windows. The first question generally is about the extra cost implications as obviously housing associations and local authorities are often running to extremely tight budgets. But when they hear their residents will benefit from lower heating bills, up to 70% reduced condensation, and up to 2dB noise reduction at no extra cost, specifiers can see the added value they could gain. Sustainability and environmental considerations are also top of any public sector organisation’s agenda, and so Edgetech fits this bill perfectly too.”
Over the last ten years Paramount has grown from a family firm focused on business within a 20 mile radius of Leigh, Greater Manchester, to a company with clients all over the North West including domestic, trade, commercial and new build sectors, with commercial currently representing about 70%. The Veka customer enjoys particular success in the social housing sector and attributes much of this to Super Spacer.
Barry continues: “We are seeing the WER picking up momentum, driven by end users as they become better educated and more aware. This will pick up even more pace with the introduction of the Home Information Pack in July, but in the meantime Paramount is determined to capitalize on the lead we have over our competitors.
Managing Director of Paramount Eddie McGrath summed it up in one sentence: “We promote Super Spacer within our windows because quite simply, it sells our windows.”