Edgetech, leading warm edge technology supplier to the UK glazing market, has launched 360 marketing, a powerful support package for manufacturers and installers. As ‘green’ continues to be the hot topic for consumers, companies offering competitively priced environmentally efficient products have a real advantage. But the story doesn’t end there. Those green products then need to be promoted at every level of the supply chain.
Andy Ball, Marketing and Business Development Manager of Edgetech explains how 360 marketing can help customers make the most of the opportunity Window Energy Ratings has given the industry: “360 marketing highlights the unique benefits of sealed units with Super Spacer built in and Energy Saving Recommended windows. It gives Edgetech’s customers better access to our extensive advertising, PR and marketing resources, helping them to sell more while saving time and money on designing and sourcing their own material.
“360 marketing is one of the most extensive support packages in the window industry. It is tailored for fabricators, sealed unit manufacturers and window & conservatory installers, with much of the literature designed to be personalised and branded as their own.
Andy concludes: “Super Spacer makes it easy to achieve competitively priced A B or C energy ratings, but Edgetech goes one step further and supports customers in getting the green message across to potential customers and take more business from their competition.”
360 marketing is the first part of the full 360 package – the total business support solution from Edgetech – to be launched later this year. Watch this space!