Hitting the headlines recently was the news that the South East’s largest independent window retailer Crystal now offers C rated windows as standard. Currently undertaking 160 installations every week, the decision to offer their ‘Best of Breed’ Energy Saving Recommended windows is already paying off.
Kevin Moran, Joint Managing Director, explains how this new consumer proposition is helping Crystal win more sales in the home and really stand out from the competitors who are still pitching standard products on price alone. “Since we were established in 1995, the company which is wholly owned by our 8 strong management team, has worked on the principle of the customer is ‘king’. While the statement is easy to say, the reality to make it happen comes down to hard work and relentless commitment. Keeping homeowners at the heart of everything we do means constant research and evaluation to ensure we’re ahead of market demand.
“Research last year showed us that homeowners were looking for ways to save money on fuel bills and help the environment by cutting carbon emissions. Energy Saving Recommended windows satisfy both demands. Having identified that environmentally friendly windows were an emerging trend, we worked closely with Edgetech, AG Glass and Pilkington to achieve the WER to leapfrog us ahead of our competition. And our C as standard is already paying off. Since launch in late Spring, we have consistently been installing 800 to 900 C rated windows every week. Marketing and selling ESR windows is a dream for our sales team, and the Edgetech “Windows that Won’t Cost the Earth” DVD is going down well in living rooms across the South East.”
Crystal has enjoyed strong growth over recent years now reporting a turnover of £25 million. The company will continue to build on this with the launch of its ESR C as standard campaign to keep it at the forefront of a highly competitive industry.
And from Kevin, a final word of thanks to Edgetech: “Edgetech has done a tremendous job of developing a product to help the window industry improve its product performance, as well as taking a leadership role in publicising the case for more energy efficient products.”