After the tremendous success of the Pilkington Activ™ Spring TV campaign, the next run of commercials go on air on from Monday 10th September until 28th October, and will reach over 11 million homes nationally on Freeview & Digital channels, including stations such as ITV2, E4 and Living.
When the first instalment of the Pilkington Activ™ campaign aired earlier this year, it featured during popular shows such as Lost, 24 and CSI, which guaranteed high viewing figures and this campaign will be no exception.
The TV and press advertising and marketing campaigns for Pilkington Activ, the first of which appeared in Spring 2006, helped to drive up sales of the product by ten-fold in that period. The campaigns have also been credited with changing the way flat glass is marketed, proving the value of powerful advertising to support sales of high performance glass.
That this is the fourth such campaign in support of Pilkington Activ™ is proof of its success, says Julia Berkin, Communications Manager for Pilkington Building Products UK: “We can measure the success of the advertising and marketing campaigns in terms of unequivocal sales success” she commented. “We are refreshing the television campaign through the introduction of a new commercial for the Autumn and revisions to the web site, literature and other materials. Essentially, however, the success of Pilkington Activ™ is down to the promise of the television advertising and the positive and growing response of window and conservatory installers in taking advantage of this support.
“The marketing strategy for our new product, Pilkington energiKare™ is based upon the Pilkington Activ™ model, further evidence of the success of this approach and Pilkington’s commitment to driving up sales on behalf of our customers.”