Following a major review of its branding strategy, NSG has decided to adopt the ‘Pilkington’ brand for its global Flat Glass business (which makes glass for the world’s buildings and vehicles).
NSG Chairman Yozo Izuhara said “In the new NSG Group, Flat Glass now accounts for around 85 per cent of our global operations, with manufacturing in 27 countries worldwide and sales in over 130. We aim to present a single face to all our customers in both Building Products and Automotive – and that means adopting a single global brand for all our markets in those sectors.
Since the acquisition in June 2006 we have made good progress in integrating our businesses. In parallel, we conducted a major review of our branding. Research showed that the ‘Pilkington’ brand has very good recognition worldwide and a high reputation for innovative products and good customer service.
To ensure that this commercial advantage is fully exploited globally, NSG has taken the decision to use the ‘Pilkington’ brand for all of the Group’s Flat Glass operations. Ownership of the Pilkington brand was an important element of our acquisition strategy and we intend to make effective use of it.
At the top level the Company will in future adopt the brand ‘NSG Group’. This will also be used by our Information Technology and Glass Fiber businesses, as the NSG name is effective and well established in those sectors”.
The logo for the top level NSG Group and the Group’s Specialty Glass businesses (Information Technology and Glass Fiber) is shown above, top.
The logo for the NSG Group Flat Glass businesses worldwide (Building Products and Automotive) is shown above, bottom left.
The bottom right logo is for use in the Japan market only.
These changes will take effect immediately, with the new branding being progressively introduced into all of the Group’s operations worldwide in the coming months.