I’m sure many shared my surprise last week at the news published from a study commissioned by the Energy Saving Trust and Energy Efficiency Partnership for Homes. The UK Glazing Sector report highlighted that out of the 9 million windows replaced annually, 2 million are now second time replacements. That’s over 20% of the market looking for a convincing reason to change their old double glazed windows. Edgetech has been highlighting the benefits of Window Energy Ratings (WERs) as a powerful sales tool for the industry. It’s interesting to see third party research demonstrating why we are seeing our customers benefit from this growing market sector.
The report shows that people will pay more for an energy efficient home and an increasing number of households are looking for information on how to improve the environmental performance of their property. What a powerful pitch for installers selling Energy Saving Recommended windows into the home! And this isn’t the only report with such findings.
The ‘Survey of Public Attitudes and Behaviours toward the Environment’ by BMRB Social Research1 found that 44% of us would pay more for environmentally friendly products across the board. This survey also revealed that at least six in ten people claimed to know a lot or a fair amount about ‘global warming’ and ‘climate change’ and over half said they knew a lot or a fair amount about ‘CO2 or Carbon Dioxide emissions’. Our industry has seen a lot of discussion on energy efficiency and WERs, and the rapidly growing number of company names on the BFRC website demonstrates that many are now deciding to act sooner rather than waiting to see what the rest of the market does.
Both of these reports show the demand for energy efficient products is there, waiting to be met by the proactive companies who educate consumers that energy ratings exist for windows, and although double glazing is better than single glazing, a C, B or A rated Energy Saving Recommended window is the best investment.
Managing Director, Edgetech UK