- MBA Associates -

sales-i Seals Strategic Partnership with MBA Associates

- New partnership to extend sales-i’s reach into windows and plastics industries -

Solihull, UK – January 14th, 2008 – sales-i, (www.sales-i.com) the real-time sales acceleration service for front line sales people today announced that is has signed a strategic partnership agreement with specialist consulting firm MBA Associates, to extend its products into the windows, building materials and plastics industries.

MBA is a specialist consulting firm supplying business improvement consultancy, HR and recruitment services to private sector companies. The founding partners have a wealth of experience at line management and director level within the building materials, fenestration and automotive industries and work closely with those client to tackle the big issues of people and performance advising on the fundamental questions of business strategy and the detailed questions surrounding profit and cash generation.

Since its launch mid last year the sales-i sales intelligence service has been selected by a dozens of early customers in the office products and building supplies industries. The technology, its on-demand delivery model and its customer buying-behaviour alert system has made it the system of choice for many small and big-name organisations. Users are reporting reductions in customer leakage of 20% (on a £5m turnover this equates to £100,000 - £8,333 monthly) and uplift in gross profit of up to 2%. By highlighting missed sales opportunities as soon as their data is loaded sales-i delivers value to these customers from day one. Now with the MBA partnership, sales-i can extend its footprint into the fenestration and plastics industries – sectors bustling with companies that could derive immediate benefit from improved sales intelligence and acceleration.

Chris Ball Managing Director of MBA Associates commented, “There is a very natural synergy between the service that sales-i offers and MBA’s business improvement consultancy. We work closely with management teams who need a helping hand growing their business and their market share. Technology plays a key role but is often unaffordable or simply too complicated for the business needs.” Chris continues, “sales-i was developed by sales professionals for sales professionals. They have stripped away the cost and deployment barriers by offering a world-class hosted sales intelligence service that our customers can gain immediate access to and start to enjoy benefits on day one. This coupled with our market experience and presence is a compelling proposition to our customers in the materials, fenestration and automotive industries Sales-I completes, with a sales offering, our commitment to develop as well as recruit and retain top performing teams.”

“We are delighted to have secured this agreement with MBA and to welcome them as a sales-i partner,” added Kevin McGirl, co-founder of sales-i. “MBA demonstrates a unique and valuable understanding of markets that are key targets for sales-i and they already have a considerable footprint in these areas. We are looking forward to combining our sales intelligence knowledge with MBA’s business growth skills to develop a sizeable new market.”

To find out how your business can benefit from sales-i, visit today on www.sales-i.com/mba/

About sales-I

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit www.sales-i.com or email tellmemore@sales-i.com

News title: -    sales-i Seals Strategic Partnership with MBA Associates
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MBA Associates

MBA Associates Ltd is a specialist consultancy that partners clients to Recruit, Retain and Develop Top Performing Teams. Using sophisticated and proven methods that are different to the usual recruitment agency MBA has an enviable track record of Job Matching with currently over 76% of candidates recruited are retained after one year (statistics from Harvard Business review show 14% success rate is average on CV alone!)

Chris Ball is a Director of MBA and a member of the Institute of Business Consulting www.ibconsulting.org.uk

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