2008 hasn’t been the best start to a year for the window industry, with the list of casualties growing daily. But it’s not all doom and gloom. When markets change, new openings arise and some fabricators and installers have already identified and are benefiting from these opportunities. “Rather than talk the market down, Edgetech is determined to continue to drive it forward,” explains Andy Ball, Marketing and Business Development Manager of Edgetech UK. “The Super Spacer Dealership network has been developed precisely with the changing market landscape of 2008 in mind. It is already helping customers grow sales by gaining an edge for themselves and their customers. At the end of the day, companies are in business to get orders and make money by offering something that’s different enough to retain and attract new business to them rather than the competition. Whether installer, fabricator or sealed unit manufacturer, membership of this nationwide network provides the tools you need to achieve this.
“Put simply, being part of this exclusive, no-nonsense dealership network provides practical business benefits at all levels of the supply chain. Glass unit manufacturers benefit from being able to offer a market beating 20 year warranty on Super Spacer units, give fabricator customers up to 1/3 off the price of getting their windows energy rated, and enjoy direct sales leads from Edgetech’s own sales team - as well as a host of free marketing materials. Fabricator dealerships enjoy a superior position in the market place as one of an exclusive network of independent Super Spacer window manufacturers who can offer a 20 year warranty on the glass unit, get window energy ratings up to 1/3 cheaper than the rest of the market and provide free marketing support to installer customers to help build loyalty. In addition installers have access to a fast track WER scheme, free retail brochures, DVDs, and the opportunity to buy Super Spacer windows as standard from a Dealership Fabricator. All dealership members can of course use the scheme logo for their own marketing too.”
Andy concludes: “We’ll be continuing to roll out the Super Spacer Dealership to companies across the country to show exactly how it is helping forward thinking businesses make more money, more quickly. Not only do changing markets require different approaches, they also require pro-active and decisive steps to stay ahead. Just one part of our 360 Business Support, Super Spacer Dealerships are already helping customers to adapt for survival and profitable growth.”