Pilkington today has unveiled its new consumer advertising campaign for Pilkington energiKare™ at its London headquarters, Selwyn House.
From the 18th February the Pilkington energiKare™ brand will be beamed into homes up and down the country as part of a two-month television advertising campaign. The commercials will be shown on digital television and Channel 5, with an expected estimated audience of 13 million adults over two months.
Anne Quayle, Marketing and Sales Support Manager, Pilkington, said: “In comparison to the trade campaign that has been running since October we wanted to base the consumer adverts on the notion that energy, and therefore money, is casually wasted through windows every day.
“The 30-second long advert shows clips of people going about their day-to-day lives and illustrates how they casually waste money without realising it. We want to show homeowners that by installing energy-efficient glazing incorporating Pilkington energiKare™ they can reduce this waste, help the environment and save money on their fuel bills.”
David Stoker, Commercial Director, added: “Pilkington energiKare™ is much more than an IGU, it is an opportunity for window companies who partner with us to add value to their windows and make use of the backing of a recognised brand from Pilkington, with a full and comprehensive advertising campaign.”
Sign up now to take advantage of the increased consumer interest the advert will create – full details of advertising slots will be published on our website. To find out how to join Pilkington in the energy efficiency revolution and view the advert log onto www.pilkington.co.uk/energikare.