Seleda Quality Units is pleased to announce the installation of its fully automated Super Spacer applicator line which it hopes will double production in 12 months. Timothy Fox, Owner of Seleda explains why it took the decision to invest now: “It’s clear the industry is going to continue moving towards Warm Edge Technology (WET) so when we were looking to expand our offering we saw Edgetech’s Super Spacer as the natural choice. We looked at whether to invest in aluminium or WET, which reminded me of the old VHS versus Betamax situation. We were determined to back the future winning technology. However, we were also aware of companies having problems with a certain brand of Warm Edge Technology in the past so we paid our due diligence and researched the market carefully. Our homework included a review of test data on energy ratings, looking at which brands could achieve EN1279 Parts 2 and 3 and researching the companies behind the brands to see which could offer us the highest level of support to take their product to market. Raising awareness and spreading the message to fabricators, installers and even the consumer, requires partnerships. We are putting ourselves forward as a partner because the ultimate aim for the entire supply chain is for homeowners to be asking our installer customers for windows with Super Spacer WET inside.
“The bottom line is we want to help our customers sell more but not to the detriment of price – our customers expect a premium for their high end products. We put our customers first so it’s great to work with a supplier that does the same. Edgetech also takes it one step further and offers us the resources to give our customers more practical support than we would otherwise be able to. Seleda prides itself on the fact it is still dealing with every single customer it was dealing with when it was established and it’s great to have a supplier that will back us up in this approach.”
Matthew Chapman, Technician at Seleda who will be working with the new fully automatic line adds: “Aside from the product performance and commercial benefits of choosing Edgetech’s Super Spacer, from a technical standpoint the new automated applicator will also push us forward in production. To be able to get the best product and productivity benefits gives us a real advantage.”