In uncertain economic times one of the keys to remaining successful is to ensure you don’t let your existing customers down through delays and poor service according to leading hardware manufacturer SFS intec.
“Continued success relies on the stability of your supply chain, and as this recession bites reputable firms risk losing their reputation as weaker links in the supply chain may go under,” says director of SFS intec’s UK Industrial Fasteners division Glen Wainwright.
The company has served UK and Irish window and door fabricators of all sizes for more than 20 years with premium quality products and logistical services.
“Window and door hardware and fasteners are essential components. If your hardware supplier is short on deliveries, how are you going to deliver to your customers on time? And if you substitute your current hardware for inferior quality products – perhaps in a bid to make short term cost savings – you run the risk of lower customer satisfaction and more call-backs.
“Buying cheap products up front for larger contracts and stocking hardware in large volumes isn’t a sensible option either. This will affect cashflow in today's business environment where cash is king.”
Reliability in the supply chain has underpinned the success of SFS intec, a company which manufactures products for many safety critical applications. The company is set up to serve a wide variety of industries, including automotive, aircraft, mobile phone, and the fenestration sector, who want to deliver the highest quality installations and solutions to ensure their customers keep coming back.
“In favourable economic times where profitability is the key driver, it is easy to lose sight of how important reliable suppliers are to the success of your business,” adds Glen. “In hard times, you have to be confident and assured your suppliers will continue to be around so you can fulfil contracts as planned and offer valid warranties, otherwise your reputation will be seriously damaged. And in a buyer’s market, you may never be able to win back customers if you lose them through poor quality and service.”