Edgetech customer, Softview Windows, Doors and Conservatories is bucking the trend as it continues to grow sales into 2009. Managing Director Adrian Wymer explains why he thinks his outlook is so different to many other installation companies in these trying times: “We’ve worked hard to ensure we offer the best products on the market for new customers and give existing customers everything they need. Although Edgetech’s Super Spacer is a small component of a window for example, we recognise its importance in achieving window energy ratings, so don’t hesitate to offer it in 100% of our windows as well as our conservatories. I’m so convinced by the benefits of Super Spacer and Energy Rated Windows that when I built my own home adhering to green credentials, it was a no-brainer to incorporate them.
“Softview doesn’t stop at simply offering these high performing products however, we’ve also made sure we let everyone know about our offerings through proactive local advertising. The campaign we ran for energy rated windows proved a great success. Homeowners aren’t generally aware of the ratings available on windows, but as soon as they see that the rainbow label is available on a window, they ask for it. Homeowners are more aware of energy efficiency in general, particularly if they are considering selling their house in the near future. But they are also aware of preserving fuel and would not be surprised as I would not, if an energy tax was introduced in as little as five years time. I give my customers four pieces of energy saving advice to achieve greater energy efficiency in their homes – energy rated windows; cavity wall insulation; cavity loft insulation; and education into how to save energy in the home on an ongoing basis such as switching your washing machine off at night. We are in the process of purchasing thermal imaging cameras for our sales team so we can become energy surveyors as well as solution providers.”
Adrian continues: “Another successful campaign we ran was highlighting the security benefits of our products with Secured by Design. For homeowners to truly look after their homes we believe they need to keep the heat in and the crooks out! Our 5,000 sq ft showroom helps us highlight the benefits we offer with for example a laboratory area that allows customers to attempt to break in through a door and feel the difference in heat loss between a non energy rated and an energy rated window. The market is tough but we have managed to buck the trend by offering something different to new and existing customers, and plan to continue this proactive approach throughout 2009.”