Bristol based fabricator-installer, CR Windows has signed up to Edgetech’s Super Spacer Dealership to demonstrate its commitment to the product. CR Windows currently offers its customers C rated windows as standard and A rated windows for a small premium. Dean Lancaster, one of the three Partners running the company explains: “We believe the Window Energy Ratings Super Spacer has helped us achieve, is a significant factor in the growth we have seen despite the downturn the industry as a whole is facing at the moment. February this year gave us our best retail sales (which make up approximately 80% of our business) since last August and March is set to hit similar levels.
“We had heard about Window Energy Ratings and made some enquiries but as it was still a relatively new concept, not many people seemed to know what you needed to do to achieve them, let alone be able to support you through the process. We met Edgetech on its stand at Glassex last year and we were enlightened! We knew a bit about Warm Edge Technology at that point and had come across another supplier, but when we spoke to Edgetech we could see they were different. CR Windows now buys its sealed units from Edgetech customer, Seleda Quality Units.
“Since we’ve shown an interest in Super Spacer we’ve received great support from Edgetech’s Mel Jones and Alan Fielder and the marketing literature we receive as part of the Dealership is second to none. The product itself reflects the colour of the window frame it’s in which makes the overall window look even better. We are even looking to expand the 30 mile radius we currently cover. On the fabrication side of the business we work with some trade customers who want our Eurocell 70mm system and sealed units with Super Spacer inside, as well as Local Authorities and housebuilders such as Redrow and Linden Homes.”
CR Windows was established in 1978 by two brothers who left a leading national retailer Anglian to set up their own company. The business is now run by Mark Brown and Karen Wadham in addition to Dean and across its 31 year history CR Windows has moved from aluminium to PVC-U windows which now make up 95% of their business. The company undertakes a significant advertising campaign in its local area taking pages in its local newspapers and sponsoring signs on local roundabouts.