Edgetech, the most cost effective Warm Edge Technology, scooped the prize for Best Promotional Campaign for Trade in the G10 Awards last week. Andy Jones, Managing Director of Edgetech comments: “We’re thrilled with our result at the G10 awards because it gives deserved recognition to the team behind the ‘Journey to C’ promotion that we launched this year. The campaign was designed to raise awareness of the up and coming revisions to the Building Regulations before they were enforced and show companies how they could best use their early compliance for commercial benefit. Although the Regulations are now in place, we still get a lot of calls asking for advice on the different options available for achieving the highest performing window as a result of our ‘Journey to C’ campaign. The promotion included its own dedicated media campaign as well as a more direct approach to ensure we got bums on seats at all of our nationwide seminars. We believe the campaign was a success with over 600 delegates attending the workshops, but to receive this important 3rd party accolade as well, is really the icing on the cake.
“The awards night was as always a great chance to catch up with friends in the industry and an opportunity for us all to celebrate the good things we’ve achieved as an industry, against the backdrop of another tough year.”