The Modplan team has just returned from an extremely successful trip to Denmark, where it supported an information day held at Vica, the flagship dealer for Modplan Nordic, Modplan’s Scandinavian operation.
Dealers from Norway, Sweden, Germany, the Faroe Islands, Finland and Lithuania attended the information day at Vica’s offices in Kolding, Denmark. As well as the company’s offices, there is an impressive indoor showroom at the site and it’s a great advert for the company. One of the largest indoor showrooms in Scandinavia, it showcases the wide range of pavilions, orangeries and conservatories that Modplan manufactures and Modplan Nordic supplies. Dealers were able to spend time exploring the range, with members of the Vica and Modplan Nordic team plus Heidi Sachs, Modplan’s Managing Director, and Colin Torley, VEKA’s Sales and Marketing Director, on hand to answer questions and provide further information.
“The information day was extremely successful for us and demonstrates the potential for success of Modplan Nordic.” said Heidi Sachs. She added, “We set up Vica in 2005 and, with hindsight, we got into the market at just the right time. The region has seen tremendous growth in the market for pavilions, orangeries and conservatories since then, something that encouraged us to set up Modplan Nordic, a brand that we could roll out across Scandinavia.”
Vica and Modplan Nordic have undoubtedly benefited from the growing market, but the product range has played a big part too, not least Modplan’s Vertex roofing system. All the products in the companies’ portfolios are designed to withstand the extremely hostile weather conditions for which Scandinavia is renowned, and the Vertex system is the perfect example. The unique Vertex one piece peripheral main beam and integral gutter is strong enough to withstand the heaviest snowfall and has taken the market by storm.
Information days are a familiar concept in the Scandinavian market because they offer a great way to support dealers and build relationships. Modplan Nordic’s value-added products are showcased to perfection in Vica’s impressive showroom, as the success of this recent day demonstrates. In fact, so successful was the day that another, longer event is planned for the summer. The two day event is scheduled for June or July and, if the success of this event is anything to go by, it looks set to be at least twice as successful!