- Insight Data Ltd -

Window company failure rate increases

A difficult year in the window industry has taken its toll, with further consolidation and economic factors contributing to realignment among fabricators and installers, claims Insight Data.

“The number of window and conservatory companies changing their details, moving or closing their doors is at the highest ever level,” says Insight’s Data Analyst, David Lewis.

“So far this year we have quarantined 847 companies who have either ceased trading, retired, moved into other markets or are no longer contactable.”

“With so many changes in the window industry, it is essential that suppliers have the most accurate and relevant information. Unfortunately many of the 847 companies we have quarantined still appear on other databases. This means many suppliers are wasting a great deal of time and money trying to contact them.”

The Insight fabricator and installer database has detailed information on over 14,000 window and conservatory companies including product volumes and preferred supplier brands. Insight Data’s research team continuously interview and update contacts on the database, while a sophisticated credit reference system double-verifies the data.

“Suppliers access the latest window industry data via Salestracker, our web-based prospect software. Salestracker is the only prospect database updated live in real-time, so if a new record is added at 9:00am, our customers can be contacting them at 9:05.

“It’s an incredibly powerful tool and it means every time a customer logs-on, they are accessing the most accurate and relevant data, while their competitors continue to use old, out of date information,” adds David.

For a free online demo of Salestracker or for further information on any of the Insight prospect databases, visit www.insightdata.co.uk or call 01934 808293.

News title: -    Window company failure rate increases
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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